Imagine only needing one custom report type per object to address a majority of report requests. Imagine instantly knowing which report type to choose in order to visualize the data you need without all the trial and error. During this session, you will learn how easy it is to demystify the inner workings of report types, consolidate the litany of overwhelming report type clutter, and empower yourself with a revolutionary paradigm that frees you to confidently query for conclusions. Rejoice Admins, Super Users, and Report Enthusiasts, as you discover the re-imagining of designing, building, and running reports.