Sessions 2019

Below sessions of DreamOlé 2019, April, Malaga: 

Imagine only needing one custom report type per object to address a majority of report requests. Imagine instantly knowing which report type to choose in order to visualize the data you need without all the trial and error. During this session, you will learn how easy it is to demystify the inner workings of report types, consolidate the litany of overwhelming report type clutter, and empower yourself with a revolutionary paradigm that frees you to confidently query for conclusions. Rejoice Admins, Super Users, and Report Enthusiasts, as you discover the re-imagining of designing, building, and running reports.

Slides: The Ultimate Guide to Report Types


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Ran on: 12/04/2019 Evan Ponter
Test automation is an essential tool for streamlining regression testing. But for many admins, it’s still a niche concept. We need to tackle the regression testing problem for declarative changes too.
Traditional solutions are built on coded frameworks, making it an opaque subject for admins. The marketplace is changing, with the introduction of robust tools which are admin-friendly. In this talk discuss how tools are changing and why that’s important.

Join us to find out how we can unblock deployments, increase transparency and guarantee the continued quality of what we’ve built.

Slides: Test Automation is for Admins too!t


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Ran on: 12/04/2019 Richard Clark

Einstein Analytics can give you amazing dashboards with information you can drill into. But we are of course depended on data. This session with take a deep dive into the Einstein Analytics data layer looking at how to access data and how it can be transformed into a dataset. Be ready to get some tips and tricks so you too can get the foundation for great dashboards.

Remember to bring your laptop!


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Ran on: 12/04/2019 Rikke Hovgaard

Would you imagine a world without proper data? Have you ever heard “data is the new oil”? In this session I will introduce you to the vast world the combination of DMP and Marketing Cloud (both known and unknown data) can work together . Come and learn how to reach audiences by empowering your use of data! And of course, in a funny, dynamic way!


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Ran on: 12/04/2019 Eva Rodenas


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Ran on: 12/04/2019 Sofia Rodriguez Mata


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Ran on: 12/04/2019 Diego Ferreiro Val


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Ran on: 12/04/2019 Mary Scotton

Todo el mundo ha oído o leído algo como: Deberías hacer “Código Limpio”, deberías ser un “Programador Pragmático” o “Refactorizar” es la mejor forma de mejorar tu diseño existente.

Pero ¿por qué preocuparse por el estilo? ¿A quién le importa la apariencia de un programa si funciona? ¿Acaso no tomaría demasiado tiempo hacerlo parecer “bonito”?

En esta charla veremos qué hay detrás de estas palabras de moda, por qué tanta gente está obsesionada con estos problemas y cómo aplicar algunas de estas prácticas de la mejor forma posible.


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In the past, a wide range of time-consuming tasks had to be done manually, such as exporting organization data to an output file or creating data for org preparation.
With an SFDX not only we can interact with salesforce in a new way, but we can also use plugins to easily automate our processes and boost our performance.
In this session we will cover the environment, configuration and creation of SFDX plugins.
Join us to know more about it and enjoy with some practical demo use cases.


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Abordar cualquier proyecto es complicado si no se tiene una perspectiva amplia y clara. Mediante el reto de crear un sistema de auditoría de mensajes, ilustraremos cómo el recién acuñado por nosotros mismos CDD o DGC (Desarrollo Guiado por la Claridad), nos ayudará a diseñar código que amarás. Verás que no es tan difícil siguiendo nuestra receta maestra. Un poco de “Separation of Concerns” y una pizca de “Design Patterns” servido en bandeja de Force.com. Bon Appetit!


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Salesforce DX is a revolution, but one of its most powerful and novel aspects looks hidden. Discover the new way to generate packages for an efficient, automated and painless deployment with the 2nd Generation Packaging (released in Winter 19). You’re interested whether you’re an ISV or a customer.

Slides: 2nd Generation Packaging with DX2nd Generation Packaging with DX


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Ran on: 12/04/2019 Esteve Graells
Convocatoria de agentes de SHIELD. Thanos ha fulminado a la mitad de los habitantes del universo incluidos los vengadores. La situación parece desesperada pero les queda un arma secreta: los flows del infinito.
En esta charla veremos distintos casos de uso de flows con lightning components, con un toque marveliano(aunque no sabremos el resultado hasta el 26 de abril :P).


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All the organizations focus more on selling, but a very few of them keep their constant focus on providing the right services too.

In this session we will demo a use case leveraging the Salesforce CPQ capabilities which helped a customer to make their service division more efficient and profitable too. We will also be covering a few details for CPQ enablement on customer and partner Communities.
Join us to explore how salesforce CPQ can maximize revenue from Sales and Service sector and its enablement journey for Customers and partners on multiple channels.

Slides: Making Services more profitable using Salesforce CPQ


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Ran on: 12/04/2019 Arpit Jain

Continuous Deployment is one of the five Goals of Operational Excellence required to transform your company into a Digital Enterprise. Realizing that goal on the Salesforce Platform seems more challenging than it does on other platforms. It’s just too easy to make changes in the various environments to get proper control. With the right tools and processes however, this goal is within the reach of any Salesforce customer. In this presentation, we will review the DevOps processes required to gain control of your release process (walk), learn how to reduce the time and effort it takes to release features all the way to production (run), and increase the frequency of successful deployments so your organization can realize the business value of your development effort on a continuous basis.

Slides: The Path to Continuous Deployment


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Ran on: 12/04/2019 David Venegas

Salesforce Community Cloud te permite conectarse directamente con los clientes, aumentar el éxito de los socios y fomentar la productividad de los empleados de una forma innovadora. Aprende los tipos de community que existen y cual es la opción que mejor se ajusta a las necesidades de tu organización. Demostración real de un caso de uso con Lightning Communtity.

Slides: Community Cloud


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¿Habéis leído en alguna ocasión temas relacionados con la API de Salesforce Open CTI y no os ha llegado a quedar claro qué es y para qué se utiliza? Con esta sesión intentaré transmitir de la mejor forma posible todo lo relacionado con esta funcionalidad que nos brinda Salesforce y poder convertir nuestra organización en un Call Center.

Veremos además un caso práctico de cómo crear una solución ClickToCall nativa de Salesforce en el que analizaremos todos los elementos que entran en acción, como la API Open CTI, el Softphone, el servidor proxy SIP y el proveedor de telefonía.

Slides: Lightning Open CTI y cómo crear un Call Center desde cero


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Ran on: 12/04/2019 José Luis Almazán

Got a Salesforce question you need answering? Or something you always wanted to know?

Talk to our “What The FAQ” experts – available all day long!

You will easily find them around the breakout area

Come with a question; leave with an answer.

This is of our experts desk with a twist 😉 #WhatTheFAQ


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Game show style event where app partners showcase their most compelling app in a supershort, no fluff, 3-minute demo.

  • 9 apps
  • 3 mins
  • 1 winner

Attendees vote live on their favorite demo

Who was the winner of the 2019 edition?


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Ran on: 12/04/2019
¿Te gustan las plantas ? ¿eres un Salesforce lover? Si lo eres, ¡Enhorabuena! ¡Salesforce Pot es lo que siempre has querido!

Imagina controlar tus plantas desde Salesforce, configurar niveles de humedad, luminosidad, alertas cuando nos quedamos sin agua en nuestros depósitos de riego, sacar estadísticas …

Todo ello mientras hablamos de:
REST API, IoT: Nodemcu, sensores de humedad y luminosidad, Telegram API

Slides: Salesforce Pot


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Learn how to apply the last feature on Salesforce Data Replication and how to combine with Mulesoft Anypoint Platform: the most powerful Real Time integration engine of the market. The session will explain a great overview of both tools including a real live demo to perform a Data Replication integration just in minutes and using clicks instead of code!


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Ran on: 12/04/2019 Eugenio Roldán

DevOps mindset is probably one of the trending topics inside IT. During this keynote we are going to understand the DevOps concept and the most important thing; how to apply it within Salesforce, We are going to focus in the next topics:

– BDD based testing using Cucumber – Serenity BDD – Selenium
– Monitoring using Logstash – Kibana
– Code Quality using SonarQube
– CI/CD using Jenkins pipelines

Slides: Fantastic devOps beasts and where to find them


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Prototypes are a very effective technique for testing new ideas and iterating on them: the closer to reality and the more interactive a prototype is, the better… and the more effort it needs. In this session, you’ll learn to use Lightning Experience prototyping tools to experiment and refine concepts, in record time, to achieve a better user experience for your customers.


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Ran on: 12/04/2019 Matilde Adán

En esta sesión abordaremos los diferentes problemas de alineación entre marketing/ventas y como controlar el flujo de contactos entre las dos plataformas, veremos las distintas opciones que hay para sincronizar contactos y objetos custom y ademas desarrollaremos un caso practico donde crearemos una serie de botones dinámicos con los que gestionaremos el traspaso de contactos entre Salescloud y Pardot, especialmente indicado cuando tenemos un limite de contactos en Pardot y no queremos ningún warning sobre limites en nuestra cuenta.

Slides: No me llenes el Pardot


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Ran on: 12/04/2019 Paco Martínez

The Omni-Channel Marketing is still a dream for many companies using Marketing Cloud. A good architectural approach is the way to break the wall of Multi-Channel, in favor of a concrete Omni-Channel strategy.

Join us in this masterclass and discover the best practices of Journey Builder, one of the most powerful features of Marketing Cloud, which will help you get the most out of your campaigns by centralising the trigger of each action from the same place.

Slides: Don’t smell like teen marketing – the real omnichannel orchestration


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